The Rootes Story (Volume 2) - The Chrysler Years
This book explores the Rootes Group's significant role in the 1960s and 70s, covering the vehicles they made, the people behind them, and the events leading to Rootes' acquisition by Chrysler and later Peugeot.
Former Rootes employees and management provide context, enriching the historical account. The book traces Rootes' efforts to remain a leading British car and truck manufacturer during the challenging 1960s and 70s, amid changing consumer preferences and increasing foreign competition.
Despite these challenges, Rootes produced iconic vehicles like the Hillman Minx, Super Minx, Singer Vogue, Humber Sceptre, and the Hillman Imp. The company also excelled in making durable vans and trucks under the Commer, Karrier, and Dodge brands.
The book highlights the racing achievements of Rootes vehicles, featuring racers like Paddy Hopkirk, Rosemary Smith, and Peter Procter. Rally driver Andrew Cowan recounts his victory in the 1968 London-Sydney Marathon in a Hillman Hunter.
The book offers an insider's view of Rootes, Chrysler, and Peugeot, through the experiences of former employees, providing a look into their boardrooms, design offices, and production lines.
Product details
| Author: | Geoff Carverhill |
|---|---|
| Details: | 256 pages, 11 x 8.5 x 0.91 in (28 x 21.5 x 2.3 cm), hardback |
| Illustrations: | many b&w and color photos |
| Language: | English |
| Publisher: | The Crowood Press Ltd (GB, 2023) |
| ISBN: | 9780719841781 |
The Rootes Story (Volume 2) - The Chrysler Years
Language: English













