Designing Dreams - Essays on the inside story of General Motors, Harely Earl and America's Golden Automotive Age
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"Designing Dreams- explores the era when cars became symbols of imagination and style. Dick Ruzzin reveals the story of General Motors, Harley Earl's visionary design work, and the artistry that shaped America's Golden Automotive Age.
Central to the book is the 1966 Oldsmobile Toronado, a revolutionary front-wheel-drive luxury car. As one of its designers, Ruzzin offers an insider's view of its development, revealing the creative energy and bold ideas behind this landmark vehicle.
Drawing on 40 years at General Motors Design, Ruzzin reflects on the influence of Harley Earl, the pioneering designer who turned automobiles into works of art. Earl's vision transformed the industry and continues to inspire designers today.
Illustrated with over 100 sketches and archival images, the book highlights the skill, precision, and passion of automotive design. It captures a profession that blends practicality with beauty, producing cars that are both functional and striking.
"Designing Dreams- is more than a history of car design - it celebrates the people, ideas, and innovations that made the automobile a symbol of American creativity. Essential reading for car enthusiasts and design lovers, it offers a vivid look into the Golden Age of the American automobile.
Product details
Author: | Dick Ruzzin |
Details: | 176 pages, 25.5 x 21.5 x 2.5 cm / 10 x 8.5 x 0.98 in, hardback |
Illustrations: | 95 b&w and colour photos |
Publisher: | Veloce Publishing Ltd (GB, 2025) |
ISBN: | 9781836440017 |