A book on Lexus cars? Explore here illustrated books on the history, types and construction of Lexus cars.
Lexus - The Relentless Pursuit
In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price - it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market.
"Lexus: The Relentless Pursuit" reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service.
From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands.
Product details
Author:
Chester Dawson
Details:
320 pages, 23 x 15.5 x 2.7 cm / 9.1 x 6.1 x 1.06 in, paperback
For over 25 years, TMB Bookshop has been a trusted specialist in technical and repair literature. We present more than 15,000 titles covering cars, motorcycles, trucks, tractors, military vehicles, aircraft, ships, and trains. Whether you are a professional mechanic, collector, or restorer, our catalogue includes authoritative workshop manuals and reference books in print and digital formats.
What types of automotive literature do you offer?
On tmbbooks.com you will find factory workshop manuals (original reprints), repair manuals from publishers such as Haynes, Chilton, Clymer, Bentley and others, as well as parts catalogues, owner’s manuals, and restoration and tuning guides. Each title includes details on the language, format, and applicable models.
Are titles available in other languages?
Many titles are in English, but books are offered only in the language specified in each product description. However, you can download free Haynes technical dictionaries in PDF format in several languages to assist with terminology and translation.
Where can I find PDF and digital downloads?
Many manuals are available both as printed books and as instant downloads in PDF, Kindle, or ePub formats. Availability is clearly indicated in each product listing.
This website use cookies and similar technologies to enhance your browser experience. By clicking "Allow all", you agree to the use of these technologies.
Click "Decline" to disable non-essential tracking. More information >
