Designed by Raymond Loewy, one of America's premier industrial designers, the Avanti has achieved a near legendary status. Conceived as Studebaker's automotive division's last gasp, the Avanti has lived on for more than 45 years through numerous owners, bankruptcies, and redesigns.
This book tells the entire story from Studebaker's original design and production during the 1963-1964 model years, to the current production facilities in Cancun, Mexico. Included are many original source documents, factory photos, corporate records, advertisements, as well as first hand accounts by the participants that trace the evolution of this fascinating story.
Through several owners and five production locations the Avanti has persevered for nearly 45 years to become an endearing icon of advanced automotive design. Rare factory photographs and other materials document the history of this fine automobile.
This photo journey takes us from Avanti's initial beginnings with Studebaker in 1961 to the end of current production with Avanti Automotive SA de CV - the 2007 models built in Cancun, Mexico. Eight sections represent the major changes and events under the different ownership reigns. Includes many photos of the original Avanti in the Studebaker factory.