The Rootes Story (Volume 2) - The Chrysler Years
This book offers a comprehensive exploration of the Rootes Group's pivotal role in the 1960s and 70s, encompassing the vehicles they manufactured, the individuals behind them, and the circumstances leading to Rootes' acquisition by the Chrysler Corporation of America and, subsequently, its purchase by the French Peugeot company.
Throughout the narrative, former Rootes employees and management provide essential context, enriching the historical account. The book traces the Rootes Group's endeavors to maintain its standing as a prominent British car and truck manufacturer during the tumultuous decades of the 1960s and 1970s. Facing a shifting consumer landscape and intensifying foreign competition, Rootes grappled to remain competitive.
Despite these challenges, the Rootes Group designed and produced several iconic vehicles of the era, including the Hillman Minx, Super Minx, Singer Vogue, Humber Sceptre, and the memorable yet ill-fated Hillman Imp. The company also excelled in the production of durable and purpose-driven vans and trucks under the Commer, Karrier, and Dodge brands.
The book spotlights the competition achievements of Rootes vehicles, featuring well-known racers like Paddy Hopkirk, Rosemary Smith, and Peter Procter, who share their experiences as works drivers. Rootes' rally driver, Andrew Cowan, recounts his remarkable victory in the 1968 London-Sydney Marathon driving a Hillman Hunter.
The book provides an intimate perspective on Rootes, Chrysler, and Peugeot, conveyed through the insights and experiences of former Rootes and Chrysler personnel, offering an insider's portrayal of these companies' boardrooms, design offices, and production lines.
|256 Seiten, 28 x 21.5 x 2.3 cm, Hardcover
|zahlreiche farbige und s/w-Abbildungen
|The Crowood Press Ltd (GB, 2023)