Piaggio Vespa scooters: books - history and types (4/5)

Ciao Piaggio Melocompro...

The Piaggio Ciao, a simple yet clever design, became the best-selling Italian moped worldwide. Known for its efficiency and ease of use, it remains unmatched in its category.

Introduced during the rise of student protests, it quickly became popular among 14-year-olds and stayed in demand across generations, well into the 2000s. Produced in countless versions, the Ciao is now a favourite among collectors, travellers, and tuning fans, partly due to the easy availability of spare parts.

This book fills the need for a detailed overview of the Ciao's technical and industrial history. It also explores the moped's cultural and social impact in Italy and beyond, and offers a complete catalogue of its many versions and editions.

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Vespa - Un'avventura italiana nel mondo

From the Piaggio Historical Archive comes to life a unique adventure, unfolding continuously from 1946 to the present day, from the MP6 prototype to the Vespa Electric.
A magical two-seater flying carpet, a two-wheeled car in the post-war era, a symbol of youth revolution, a passport to modernity, a legend that renews itself without ever betraying: thanks to the commitment of those who created and spread it worldwide, the Vespa is recounted here as it had never been before.

Text in Italian.

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Vespa ed altri scooter Piaggio

Among the many books published on the Vespa, the volume written by engineer Sandro Colombo stands out for two fundamental elements. The first is the description of the models produced under the Vespa name and those of entire families of no less important models produced and sold under the Piaggio brand, from the Sfera to the latest models produced in 2015.
The second is a particular in-depth examination of the technical aspect of the various models and certain particular construction techniques that are exclusive to the Pontedera-based manufacturer.

The book is in black and white with a chapter in colour devoted to the original advertising used for the Vespa or, more generally, to the original communication techniques implemented by those in charge of this important sector.

Text in Italian.

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